VOLKSWAGEN PASSAT 2006 Service Training

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
11 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005Co
m
p
e
tito
rs
Marke
ting
Vo
lvo
S6
0
To
yota
Aven
si
s
MB
E-cl
ass
BM
W
5

ser
ies
M
azd
a 6
Audi
A
6
Hond
a
Acco
rd
BM
W
3

ser
ies
Ci
troen
C5
Vo
lvo
S60 /
V
70
M
ain c
om
pet
itor
s
Pr
em
ium

com
pet
itor
s
O
ther
c
om
pet
itor
s
MB

C-cl
ass
Audi
A
4
Peuge
ot 4
07
Rena
ul
t L
aguna
Op
elVectra
For
d M
ondeo
Passat

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
12 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng
P
ASS
AT -
Positio
ning h
istory
Passat
198
8:
Lux
ur
y clas
s interior
cond
ition
s
in a m
id-size category vehic
le (
spac
e m
iracle)
Passat
1995:
Spac
e m
iracle
and s
afety strategy
(doub
le a
irbag and A
BS)
Passat
199
7:
Qualit
y, safety and c
om
for
t of
the lux
ury clas
s,
cost ef
ficiency of
the t
radit
ional
m
idsize c
ategor
y
(new
m
easur
e of
value in it
s category)

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
13 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng pyr
a
m
id
T
h
e P
assat
.
The
u
n
iq
u
e exp
er
ien
ce
of
c
o
m
for
t.
In the upper
m
id-
size c
ategor
y,
the new
P
assa
tprovides a
n
ew
exp
er
ien
ce o
f co
m
fo
rt.
It o
ffe
rs the qua
lity, saf
et
y
an
d d
esi
g
n
of
the luxury c
ategor
y, w
hile m
aintaining
th
e econom
ic e
fficien
cy
of the t
radi
tion
al
m
id-
size
categor
y.

O
ver
all co
m
fo
rt

U
n
co
m
p
ro
m
isi
n
g
saf
et
y


D
esi
gn and pr
oduct
aest
het
ics

S
p
aci
o
u
sness an
d
var
iab
ility

E
xcelle
n
t q
u
alit
y

C
o
n
vin
ci
n
g
ef
fici
en
cy
Product stateme
n
t
Product ide
ntit
y
Product
prope
rti
e
s

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
14 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
roduct
pr
oper
tie
s
The
Passat.
The
uniqu
e
ex
p
e
ri
e
n
ce
of co
m
fort.
O
ver
al
l
co
m
fo
rt
Qu
ality
o
f th
e
lu
xu
ry cat
eg
o
ry
D
esi
g
n
an
d
pr
oduct
aest
het
ics
•Evolution o
f the ag
el
ess
harmo
nic P
assat
desi
gn
•Measu
red
emo
tionalizat
ion
w
ith
striking f
ront
bo
nne
t
and r
adia
tor
gr
ille
de
sign
•In
di
vidual interior
de
sign
•W
heel
d
esi
gn
that
mat
ches t
he eq
uipm
en
t lines
•Excel
lent p
rocessi
ng qual
ity
•Assert
ive d
etails:
“lov
e of
de
tails
”
•Use of
hi
gh-
qualit
y
mat
erial
s
•Best
in cl
ass w
ith reg
ard
s t
o
requir
ed r
epa
ir-w
or
k
New
st
an
dard
s i
n al
l
cat
eg
ories:
•Drivin
g c
om
for
t
•Air c
ond
itio
n c
om
for
t
•Seat
ing co
mf
ort
•Ease o
f operat
ion
Speci
al
eq
uipm
en
t
•Low
n
ois
e out
put
•Plenty of
inf
orm
ation

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
15 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
The
Passat.
The
uniqu
e
ex
p
e
ri
e
n
ce
of co
m
fort.

•The sp
ace mi
racl
e:
com
for
table
interior
amo
ng the b
est
in the mi
dsize
cat
eg
ory
•Variab
le seat
ing d
esi
gn
•Various st
orag
e co
mp
art
m
en
ts
•Variable
a
nd i
ndi
vidua
l
lugga
ge
com
partm
ent
•Fulf
illm
entof a
ll g
loba
l s
afety
st
an
dard
s
•Comp
reh
ensive ai
rb
ag

equipm
ent
•More p
assen
ger saf
et
y
•More p
edest
rian
p
rotect
ion
•Braking p
ow
er a
nd br
aking
dist
an
ce b
enchm
arks
•High saf
et
y reserv
es
of d
riving ch
aract
eri
stics
•Innova
tive
h
eadlight
an
d light s
yst
ems
•Out
standi
ng
value f
or mo
ney
•Pric
e le
vel of
the traditiona
l
mi
dsize cat
eg
ory co
mp
et
itors
•Am
ong the
best
in the
insu
ran
ce rat
ing p
rocess
•Le
ading
in

fuel cons
um
pt
ion
of
petrol an
d diesel
en
gines
•Best
in cl
ass w
ith reg
ard
s t
o
repa
ir a
nd m
aint
ena
nc
e c
osts
P
roduct
pr
oper
tie
s
Marke
ting
U
n
co
mp
ro
mi
sin
g
saf
et
y
S
p
acious
ne
ss
and v
ariabi
lity
C
o
n
vin
cin
g

ef
ficien
cy

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
16 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
o
si
tioni
ng:
C
o
m
for
t as speci
al
pr
oduct
st
re
ngt
h
D
riving c
o
m
for
t
•4-
st
eer
rear
ax
le (
in
d
ep
en
d
en
t su
sp
en
si
o
n
)
•La
rg
er range
(70l tank
)
•O
p
tiona
l: ad
van
ced
fro
n
t lig
h
tin
g
syst
em
(steer
in
g

h
ead
lig
h
ts)
, rain
sen
so
r/lig
h
t assi
st
an
t, cr
u
ise
co
n
tro
l
syst
em
w
ith
au
to
m
atic sp
eed
g
o
ver
n
o
r (o
p
tio
n
al)
•S
erial
ai
r-condi
tioni
ng syst
em
(C
lim
atic)
•O
p
tiona
l: C
lim
atroni
c
(2-zone
w
ith
indi
rect v
en
tilation)
,
•In
su
latin
g
-g
lass,
in
frar
ed
reflect
in
g
w
in
d
scr
een
,
•A
u
xiliary he
ater, e
lectrical r
ear w
indow
bl
in
d
A
ir-condi
tion
co
m
fo
rt
•C
o
m
fo
rtlin
e
ser
ies:
el
ec
tr. 6-
p
o
sitio
n
fro
n
t seat
s
fo
r th
e d
river
•C
o
m
for
tlin
e
opt
io
n: el
ect
r. 12
-p
o
sitio
n
seat
s fo
r d
river
an
d
•fro
n
t p
assen
g
er
S
eat
in
g
co
m
fo
rt
Low
noi
se out
put
•E
xterio
r n
o
ise:
IS
O
d
rive p
ast
va
lu
e 71 d
B
(
A
)
•In
terio
r n
o
ise:
b
est
in
cl
ass
E
ase o
f o
p
eratio
n
•S
erial
el
ect
rical
p
arkin
g
b
rake
•P
ark pi
lo
t w
ith
di
stan
ce w
arn
ing,
front
a
nd ba
ck

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
17 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
T
a
rg
et
gr
oups
T
he P
assatcar line addr
es
ses a
high-
qu
ality target
gr
oup,
c
om
par
ed
to the c
om
pet
itors.

M
ale, 35 t
o
45 year
s o
ld

M
o
re
th
an
9
0%
ma
rri
ed
,
m
o
st
w
ith
1 o
r 2
ch
ild
ren

H
ig
h
level
o
f ed
u
cat
io
n


H
ighe
r hous
ehol
d-
ne
t in
co
m
e
(ap
p
ro
x. 3
,800 €/
m
o
n
th
).

M
iddl
e to
upper
c
lass

Q
u
al
ity co
n
sci
o
u
s

P
rag
m
atic

D
esign-
or
ient
ed

S
elf-c
o
n
fid
en
t
Dem
ographic
‘
‘
‘
‘
Psy
chographic

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
18 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
E
ngi
ne /
equi
pm
ent
m
a
trix
of
t
h
e Li
m
ous
in
e
En
gines
5-
Sp
ee
d
Front
6-
Sp
ee
d
Front
Au
to-
ma
tik
Front
4M
OT
6-
sp
ee
d
4M
OT
Aut
o-
ma
tik
Trend-
line
Co
m-
fortline
Spor
t-
lin
e
High-line
1.6l 75
kW
(102 PS) 2V
SRE
X


1.6l 85
kW
(115 PS) 4V
FSI
2.0l 110 kW (150 PS) 4V FSI
XX
2.0l 14
7 kW
(200 P
S) 4V Turbo FSI
X
3.2l 18
4 kW
(250 P
S) V6 4V FSI 4MOTION


X
1.9l 77
kW
(105 PS) TDI-PD 2V
1.9l 77
kW
(105 PS) TDI-PD 2V
DPF
2.0l 100
kW
(136 PS) TDI-PD 4V
AGW (Belg.)
2.0l 103
kW
(140 PS) TDI-PD 4V
AGW
2.0l 103
kW
(140 PS) TDI-PD 2V
AGW DPF
2.0l 125
kW
(170 PS) TDI-PD 4V
AGW DPF

= conv
entiona
l O
tto engi
ne
= FS
I engi
ne
= Dies
el engineEquipm
en
t lines
Gearb
oxes
Passat
B
6 E
NGINE
/EQ
UIPMENT MATRIX - W
orld without NAR

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
19 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
E
qui
pm
ent
st
ru
ct
ur
e -
4
equi
pm
ent
l
ines
Tr
e
nd-
line
Co
mf
o
rt -
line
S
por
t -
line
H
igh -
line
•E
xcl
u
sive
•C
h
ro
me
o
n
side
w
indow
s
•16"
al
lo
y w
h
eel
s
•E
lect
rical
6
-p
o
sitio
n

sp
o
rts seat
•Le
athe
r s
por
ts
st
eer
in
g
w
h
eel
•L
eat
h
er A
lcan
tara
•C
lim
atro
n
ic
•E
n
try l
eve
l
•N
o
c
h
ro
me
o
n
side
w
indow
s
•16"
st
eel
w
h
eel
s
w
ith
fu
ll hub c
ap
s
•Lux
ur
y de
sign
•C
h
ro
me
o
n
side
w
indow
s
•16"
al
lo
y w
h
eel
s
•E
lect
rical
6
-
pos
ition
co
m
fo
rt seat
•S
por
ting
•N
o
c
h
ro
me
o
n
side
w
indow
s
•16"
al
lo
y w
h
eel
s
•E
lect
rical
6
-
pos
ition
sp
o
rts seat
•Le
athe
r s
por
ts
st
eer
in
g
w
h
eel
•S
p
o
rt ch
assi
s

Service Training
Volksw agen Passat model year 2006
F
M
T
Te chnical innov ations
20 from 85 - VK-21_ALV Pas s at 2006 - las t update: 29/01/2005
08/03/2005
Marke
ting
P
roduct
: S
tandar
d
equi
p
m
e
n
t and l
in
es
Passat
Tren
dline
Sa
fe
ty
:
Exterior, inte
rior a
nd fu
nctionality:
ESP w
ith b
raking assistant
St
eel w
heels 6
.5 Jx
16 (f
ull h
ub ca
p)
El
ectric e
xterior m
irror
Head
ai
rb
ag
s f
or f
ront an
d rear p
ass
en
gers
gr
een t
her
mal pr
ot
ec
tion g
lass bl
ac
k
Elect
ro
-m
ech
an
ical
p
ow
er st
eeri
ng
Side air
bags for dr
iver
and f
ront
pa
ssen
ger
im
pac
t &
s
ide pr
ot
ec
tion
strips
Elect
rical
p
arki
ng brake
Front
pas
seng
er
air
bag
s can be
swit
ched of
f
Radi
at
or
gr
ille w
ith chrom
e edging
“Cli
m
atic” air conditionin
g s
ystem
m
anua
lly

Paint
ed o
utside m
irrors an
d han
dles
W
ind
screen ant
enna
Crash
-act
ive f
ront h
ead
rest
s
elec
trical wi
ndo
w-
op
en
er
, front

Outside t
emper
at
ure di
splay
Fast
en
seat
-bel
t req
uest
d
river an
d front
Cent
ral locking wit
h F
FB
passen
ger
3-
poi
nt aut
om
atic seat-belt
s for all
seats
Autom
atic lug
gage c
om
par
tment
ope
ning
3 r
ear
hea
dr
ests
Passat
Lines (
Com
fortline, S
portline,
H
ighline)
Alloy
wheel
s 7J
x16 wit
h s
ize 215 t
ires
Extended c
ent
er
console w
ith ar
m
rest,
Elec
trical 6-
po
sition dr
iver
s
eat

Dec
orative in
lay
s
stor
age c
om
par
tment
an
d r
ear
socket
Socket in t
he lug
gage c
om
par
tment
1x
12
V
Through-
loadi
ng opt
ion i
n the r
ear
be
nc
h
Side pr
ot
ec
tion r
ails an
d bu
m
pers
Elec
tric win
do
w lif
ters, rear

Heat
ed w
indscree
n wa
sher
noz
zles
chrom
e-plat
ed at
rear
Passat
Com
fortline
Inside
m
irror, aut
omat
ic ant
i-bli
nd f
unc
tion
wit
h r
ain
sensor
, light
assistant
,
Co
m
ing &
leav
ing h
om
e f
unc
tion
Cruise
control sy
st
em
Chrom
e strips
on
side
w
indows
Passat
Sportline
Spor
t chassis
Multi-func
tion di
splay
(MFD)
Passat
Highline
Inside
m
irror, aut
omat
ic ant
i-bli
nd f
unc
tion
wit
h r
ain
sensor
, light
assistant
,
Co
m
ing &
leav
ing h
om
e f
unc
tion
Cruise
control sy
st
em
Chrom
e strips
on
side
w
indows
Multi-func
tion di
splay
(MFD)
Cli
m
atronic...