Downloaded from www.Manualslib.com manuals search engine Standardization opened the eyes of
the industrial world and was the cor-
- assembly line ner-stone of modern I
production. From this achievement
evolved the reference to Cadillac
as "..::
"Standard of the World:'
In 1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became
the first manufacturer
to offer closed bodies as standard
equipment.
"The Penalty
of Leadership"
first appeared in the January
2, 1915
issue
of The Saturday Evening Post
as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of the finest documents ever
written and was published following
the introduction of
the first produc-
tion \'S cnginc Thc \'< \vas st;ln-
I. .. : .I. I,! lbd:; :. <:I I I ,%;;I! I, * * .< I ,I
)I ,.
..
45 O V-16 Engine
service policy, security plate glass,
chrome plating and the first car
to
be designed by a stylist (1927 La-
Salle/Harley Earl). The '30s wit-
nessed production of the smooth and
quiet
V12 and 1 V I6 engines. .i
The crisp, contemporary lines of the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
W
1931 V-16 Sport Phaeton
