CADILLAC FLEETWOOD 1994 Owners Manual

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1994 OWNER'S LITERATURE
CADILLAC OWNER
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PENALTY OF
LEADERSHIP
(CadLc &tor Car Co. Detroit, Mich.)
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THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST JANUARY 2ND. IN THE YEAR 1915 COPYRIGHT. CADILLAC MOTOR CAR DIVISION

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Few automobiles are fortunate enough to have the rich
kage that is Cadillac. The name Cadillac is appropriately
tr : of Antcine de La Mothe Cadillac, the French military
commander who founded the city of Detroit . 1701. What
better name for the oldest autsmobile manufacturer in Detroit.
Henry M. Leland, known as the
master of precision, initiated his pre-
cision manufacturing techniques at Club
of England awarded the pres-
b Dewar Trophy 1 tigious
to Cadillac twice
. . .
the founding of Cadillac
in
1902. His exacting
standards prompted the
motto
by which Cadillac
has been guided over the
years
- “Craftsmanship
A Creed - Accuracy A
Law:’
The introduction
of
first in 1908 for achieving
the first four cylinder en- perfect
interchangeability
of parts and again in
1912
i for introducing the elec-
j tric self starter, electric
I lighting and ignition
system. Cadillac is the only
American manufacturer to win this honor and the
gine in
1905 led the industry and only manufacturer in the world to win
enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and in-
novation, the Royal Automobile
it twice. As commonplace as stan-
dardized parts are today, in
1908 parts
were still individually hand fitted
both in production and service.

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r Standardization o-pened the eyes of
the industrial world and was the cor-
ner-stone of modern
1: assembly lir
production. From this achievemc---
evolved the reference to Cadillac as
“Standard
of the World:
In
1909 Cadillac was purchased
by the then new General Motors
Corporation. Convenience, clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
to offer closed bodies as standard
equipment.
“The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturday Evening Post
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as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of the finest documents ever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in
all 1915 model Cadillacs.
Many Cadillac “firsts” have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion, a nation-wide comprehensive
45 O V-16 Engine
service policy, security plate glass,
chrome plating and the first car to
be designed
by a stylist (1927 La-
Salle/Harley Earl). The
’30s wit-
quiet
V12 and
The crisp, contemporary lmes ot the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
light tanks, combat vehicles and
internal parts for Allison
V1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matic transmissions were
used in each tank.

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This rich traditi.on continues
into the
'90s as Cadillac became the
first automobile manufacturer to be
awarded the prestigious Malcolm
Baldrige National Quality Award.
The
1992 Seville STS was the
first car ever to win
all three major
automotive awards: Car of the Year,
Motor Trend; Ten Best List, Car
&
Driver; Car of the' Year, Automobile
Magazine.
A
A 1993 Cadillac Allant6 in stock
technical configuration, was selected
as the pace car for the 76th Indianap-
olis
500. The demanding pace car
performance and handling require- ments were met because of such
advances as the Northstar system.
The system includes the
32 valve,
dual overhead camshaft, Northstar
4.6 liter V8 engine, 4T80 E electroni-
cally controlled automatic transaxle,
road sensing suspension, speed sen-
sitive steering, antilock brakes and
traction control.
For more than nine decades
Cadillac has been
a leader in quality
and technical innovation. Now more
than ever, substance takes shape
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